Efttex fore Kenetic

News from Kinetic / Fairpoint Outdoors



Press: EFTTEX Awards and new video

At the European Fishing Tackle Trade Exhibition (EFTTEX) in Paris, June 2012 Fairpoint Outdoors were awarded two “Commended by the Judges” prizes. The prizes were part of the EFTTEX Best new products award 2012 and went to our Move Mountains, Seeglo TR Thinsulate™ Vibram® winter boots in the “Best New Footwear” category and Westin, Jätte TeezTail in the “Best New Hard Lure” category. In the latter category a total of 21 lures were entered.

Here at Fairpoint Outdoors we are extremely proud of the two Awards. The products will not be available to consumers until 2013, but we believe that – besides increasing the sales on the specific products – the awards will lift the brand-awareness of both Move Mountains and Westin.

Those visiting our stand at EFTTEX were able to get a first view of a new video showing the incredible swimming action of the new Westin Jätte TeezTail. This video is now uploaded on YouTube and can be seen on our YouTube channel: www.YouTube.com/kineticfishing or by using the direct link: http://youtu.be/EWCpnqvo7Rc. Further information on the lure is found below:

Finally Fairpoint Outdoors A/S would like to thank all of those visiting and meeting us at EFTTEX 2012. Thanks to all of you the show in Paris became a very successful event.



Incredible Swimming Action - Westin Jätte TeezTail

Tailbait or crankbait? Jätte TeezTail is a little bit of both and a lot more versatile than most other lures.

At the European Fishing Tackle Trade Exhibition (EFTTEX) in Paris, June 2012 it took part in the EFTTEX Best new products award 2012. In total 21 different lures were entered in the “hard lure” category and we are proud to announce that Westin Jätte TeezTail was elected for a “Commended by the Judges” prize.

With two different tails and several rigging options Westin Jätte TeezTail always makes it possible to find the trick of the day. Use the paddle tail for an intensive, irregular swimming action or the curltail for a more regular “Westin roll” and side-to-side swimming action. The curltail can even be turned up-side-down if a more moderate swimming action is needed.



· Lead Free Construction

· Japanese style carbon steel hooks

· Floating – running depth: 1-3m

· Interchangeable tail mount system

· Curl- and paddletails included

· Extra sticks included



This lure was introduced at the show and will be available in tackle shops during 2013. It measures 29g and 140mm and is expected in 10 different colors. Each lure is sold in a package including two spare paddletails and two spare curltails as well as extra sticks for tail attachment.



Attached:

Photo, Westin Jätte TeezTail

Photo and info, Seeglo TR Thinsulate™ Vibram®

Award logos



Downloads:

Additional photos from our stand and products at EFTTEX can be downloaded from: https://www.yousendit.com/download/QlVoSlJ5SWVlaFR2WnRVag


YouTube video on Westin Jätte TeezTail can be embedded from: http://youtu.be/EWCpnqvo7Rc

For use on media website a Full HD version of the video can be downloaded from: https://www.yousendit.com/download/QlVoSlIvYWIwMEVkVU1UQw





Marketing coordinator, Peter Kirkby



Consumer and dealer contact:

Fairpoint Outdoors A/S - Kineticfishing

+45 48 10 38 00

www.kineticfishing.com

info@kineticfishing.com